We have recently welcomed a new member to icomply: Charlotte Walker, our eMarketing Executive. As a company, we have grown tremendously and now feel that a larger online presence would be beneficial to our customers. We caught up with Charlotte to find out more about her role.
What is the importance of online marketing?
The internet is increasingly becoming people’s first point of call for research, so companies need to make sure they provide useful information about their products or services online.
We want to make sure that people can find icomply on a number of platforms, from our website to social media such as Twitter and LinkedIn. When people do find us, we want to provide interesting information and insights into the CCTV and security industry. Social media is a great way to make connections with customers and other like-minded businesses. Our customers can also find out a little more about icomply – what we’re talking about in the office or what events we’re attending.
What are your day-to-day tasks?
In the morning I give a CCTV and security news update via Twitter, providing links to news stories or articles that our followers might find interesting. I write posts for the icomply blog so we can let our readers know what we’ve been up to, getting an opinion from the team for added interest. My aim is to maximise readership of the website and increase connections in social media so that we can reach as many people as possible. I keep up to speed with developments in the online marketing industry. I’ve created a Google+ account for icomply as we think this social media website will become much more popular.
What is the future aim for icomply online?
We want to be a source of information for our customers, not just about our service but regarding the security industry in general. We would like to share our experience and knowledge to help others stay ahead of the game in this fast-paced industry. Our aim is to develop strong connections with customers and other businesses through social media and increase our online audience
How can online users keep in touch?
Follow us on Twitter @i_comply to get the morning CCTV news round-up. We have a profile on LinkedIn that you can follow, or perhaps you’d prefer to connect with someone in the icomply team. A great way to keep in touch is to bookmark our blog which is regularly updated with icomply news. And we’d love you to add us on Google+ so we can follow you back!